Corporates, have more courage! – Interview with ZREALITY, 5-HT and BASF
What is the potential of connecting start-ups and established companies? In an interview, the Head of Marketing and Sales of our start-up company
“When the right partners meet, innovative ideas can be implemented – even in a protected space. This is how corporates and start-ups can profit.”
Tobias Breuer from BASF’s Mobile Solutions Team reports: “For us, ZReality is a very good partner, meanwhile also an official partner of BASF, whom we can always contact for such projects. Jointly, we then take on the conceptual phase. In most projects we are still relatively at the beginning. At the same time, however, we are also evaluating the Sphere product from ZReality, because we believe that it will enable us to create many attractive use cases at BASF. In future, in-house events could also be made available to colleagues from other parts of the world as digital virtual content. For us, it is of course a great advantage that ZReality is now an official partner because it simplifies purchasing. As a large company, we have many processes and guidelines that we have to adhere to. Implementing our high requirements is difficult for many startups. ZReality has already done many projects with other large companies and thus has a lot of experience, which simplifies many things in the handling with BASF. So far we are very satisfied. ”
Regarding the topic of cooperation between companies with start-ups
Read the full interview now and learn more about the successful cooperation here.