Corporates, have more courage! – Interview with ZREALITY, 5-HT and BASF

Shaping the digital future

Corporates, have more courage! – Interview with ZREALITY, 5-HT and BASF


What is the potential of connecting start-ups and established companies? In an interview, the Head of Marketing and Sales of our start-up company ZREALITY together with colleagues from BASFand 5-HT-HUB discussabout their cooperation and how profitable a partnership can be with a hub and with companies and startups.


“When the right partners meet, innovative ideas can be implemented – even in a protected space. This is how corporates and start-ups can profit.”

Tobias Breuer from BASF’s Mobile Solutions Team reports: “For us, ZReality is a very good partner, meanwhile also an official partner of BASF, whom we can always contact for such projects. Jointly, we then take on the conceptual phase. In most projects we are still relatively at the beginning. At the same time, however, we are also evaluating the Sphere product from ZReality, because we believe that it will enable us to create many attractive use cases at BASF. In future, in-house events could also be made available to colleagues from other parts of the world as digital virtual content. For us, it is of course a great advantage that ZReality is now an official partner because it simplifies purchasing. As a large company, we have many processes and guidelines that we have to adhere to. Implementing our high requirements is difficult for many startups. ZReality has already done many projects with other large companies and thus has a lot of experience, which simplifies many things in the handling with BASF. So far we are very satisfied. ”

Regarding the topic of cooperation between companies with start-ups ZREALITY Head of Sales and Marketing Adrian Dietrich recommends: “Corporates, have more courage! More courage to try out and dare new. Of course, always with a clear focus on the added value that a new technology brings. But sometimes you should dare something and try out a new way. In a protected space, for example at the Digital Hub. I can only advise a company to do this. After all, companies have many good innovative ideas, but they often come second in everyday life. But if corporates are concerned with new solutions, they can actively shape the future of their own sector – new digital business models can even emerge. Of course, it means a certain risk. But today companies have the chance to develop digitalization. With the 5-HT Hub and the Mobile Solutions Team, we are planning a project that develops new processes and technologies so that, once they have proven their worth, they can be integrated into everyday business life. Especially for complex solutions that are developed agilely, the 5-HAT hub offers the right ground from the startup viewpoint to develop a fruitful solution for all parties.”

Read the full interview now and learn more about the successful cooperation here.

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